By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct difficul… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and various other facts regarding modern-day B2B advertising and marketing. We review exactly how the purchasing trip is currently totally fragmented and also the manner in which community building can aid marketing experts take back… Read More

Mark Donnigan: It's going great, Ben. I am so delighted to be here on your show.Ben: Absolutely. We enjoy to have you on the show. Particularly provided the importance and the necessity of the topic we're going to be taking on throughout this conversation too, which is one that I think is truly under-discussed. One that could otherwise raise some e… Read More